Some even allow you to download your results so you don't lose anything if something goes wrong with their servers or online platforms. Say you have a website and you want to know where most of your visitors click. You can run A/B tests, but it takes time and money. Heatmaps will give you all this information in one quick overview - no extra work required! This is especially useful for sites that have a lot of content on each page, as patterns are hard to see when there are too many variables. Heatmaps help by giving us specific numbers and visualizations so we can more easily draw conclusions about what works best online.