2022년 6월 21일
In recent years, the competition in the music playback executive list platform industry has become increasingly fierce, and personalized application executive list innovation has become the focus of competition. Music social networking is one of the ways to break through. Taking Netease Cloud Music, Xiami, and Kugou as examples, the author of this article compares and analyzes the social characteristics of the above music apps from the perspectives of comment pages, Therefore, in order to enhance user activity executive list and stickiness, music apps generally launch social functions such as dynamic, live broadcast, and K song. Experience device: Iphone 7 Plus Product version: Kugou Music Xiami Music , NetEase Cloud Music 7.1.0 Experience date: . Competitive selection This article selects the three most downloaded music executive list APPs under NetEase, Tencent and Ali, NetEase Cloud Music, Kugou Music and Xiami Music as the competition analysis objects. These three APPs all use music playback as their executive list main function and are all expanding social media. Comparison of common parts 2.1 executive list Comments page Xiami Music The page design of the comment area is the most concise. The color of the floating button for writing comments is conspicuous and placed on the lower right side for easy clicking. Sending comments will be synchronized to the dynamic by default.