2022년 7월 30일
In 일반 게시판
Since the beginning of this year, Taobao wants to be an independent content APP, which must be a well-known news on the Internet. Whether it is an independent Weitao APP or a short video APP that is benchmarked against Douyin, there is a kind of momentum that is about to come. But in the past period of time, we have only seen the short video APP "Current" produced by Youku, but not the content products of Taobao system. For a long time, there are many content modules on Taobao's homepage, Comparison of old and new Taobao (left: online version of Taobao; right: Wei Tao 3.0 grayscale test) 2. Wei Tao's ambition The current content business email list users of Taobao can be roughly divided into: merchant stores, Weitao content numbers and ordinary users. The corresponding content can be roughly divided into: PGC, OGC and UGC, all of which are distributed and collected on Weitao through the recommendation mechanism and the attention mechanism. Taobao tested Weitao 3.0 in Grayscale half a month ago. The biggest change is to reduce the cluttered content modules on the homepage, organize the content after the first screen into an information flow, and push the content to users according to the channel division and through personalized recommendation distribution. From the perspective of content form, short video is the main content form. This method also confirms the remarks made by Taobao President Jiang Fan: in the future, 90% of Taobao's content is likely to be carried by video. It’s not enough to lean towards video on Taobao. Taobao also wants to use an independent APP to experiment with content.