게시판 게시물

Sima Aktar
2022년 7월 28일
In 일반 게시판
Content marketing is an important part of digital marketing. It is essential for building an independent website. It aims to drive traffic to your website or specific landing page through rich and interesting graphic content. You may be the best writer and still be unable to attract qualified readers (or worse, none). The importance of an effective, attractive headline cannot be overemphasized. Think of your audience as hunters and gatherers. They are constantly scanning and searching online for what they need. Most of the time they can't find it. A great headline that grabs their attention and leads them to click through to read the rest to solve their problem - and create a coveted lead generation opportunity for you. Crafting headline writing (and perfection) becomes a key component of your content marketing strategy. By following these simple rules, you will attract viewers as well as search engines. 1. Use keywords but only one. It is important to include keywords in your headlines because major search engines like Google, Yahoo! and Bing will put more emphasis on the content itself. It may be tempting to create a witty title, but save it for print. If it doesn't contain any context about the blog's main message, there's a good chance it's hidden on your site - and certainly not found by search engines. 2. Appeal to Sentiment According to Copyblogger, 8 out of 10 people will read the headline copy, but only 1 in 2 will read the rest (sad, but true). You have the opportunity to get readers to email list click; using punch words will help. CoSchedule's headline analysis tool suggests using a balance of common, uncommon, emotional and functional to engage your audience. Phrases like "what happened" and "you need" force readers to discover the benefits of the article. This brings us to... 3. Be clear - avoid clickbait You're trying to build trust with your audience - through everything you do. Don't spoil it with a misleading title just to get people to read a piece of content. Consider the title of this article. It's straightforward, until now, to let you know what you'll learn from reading these. Titles that let readers know they'll find a solution to a problem, learn how to do something or receive an answer to their question provide a known benefit.
How to Write Blog Post Titles to Drive Search Traffic

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